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Maesa Completes P2 Acquisition

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By: TOM BRANNA

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AUSTRIA: Maesa Group has completed its acquisition of P2 Cosmetics, one of Europe’s leading beauty brands, which is sold exclusively at DM, Germany’s largest drugstore retailer. “P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category,” said Gregory Mager, founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty...

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